Dying to sin and self desires will make us extremely popular. Popular with God, not necessarily popular with people. Following a crowd in disrespect toward others can be hurtful, if not deadly, to others as well as ourselves. When we do as God would have us do, makes those around us who are not, extremely uncomfortable. They may become upset with us for not conforming to their standards. God will bless and comfort us when we face these circumstances if we choose to do what is right. God's Holy Spirit will nudge others when we set good examples as Christians (Christ Ones or those who belong to Christ). He will bless and comfort those who make decisions which count them among His faithful friends.